RIHANNA BOOK LAUNCH
PARTNERS
Fenty Corp, Roc Nation, Phaidon Press
Fenty Corp, Roc Nation, Phaidon Press
PURPOSE
To celebrate the release of Rihanna’s iconic visual autobiography with Phaidon Press, we created an experience that was as iconic as the 504 page large format book itself.
To celebrate the release of Rihanna’s iconic visual autobiography with Phaidon Press, we created an experience that was as iconic as the 504 page large format book itself.
PLAN
- Developed and Executed a Once in a Lifetime Experience tor 500 Fans to Celebrate the Book’s Release with Rihanna at a Private Event at the Guggenheim Museum, NYC
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Spearheaded Customized Marketing Plan for The Release Of The “Rihanna” Book on Behalf of Fenty Corp/ Roc Nation Including:
- Social Media Strategy
- Strategic Gifting
- Talent Participation
- Global Promotional Events