GOLDEN GOOSE “LA GOLDEN SPIRIT” US EVENT
PARTNER
Golden Goose
Golden Goose
PURPOSE
Introducing the brand and its culture at its first USA event, Golden Goose held LA GOLDEN SPIRIT, a special night of fashion, music, skate and art hosted at the iconic Los Angeles' Pink Motel.
For this event, Golden Goose hosted a select group of VIP guests to its unique Co-creation experience on a limited edition "Ball Star" sneaker and an intimate aperitivo + dinner.
For the main event, guests entered through an experiential tunnel showcasing the brand story before viewing a fashion presentation skate performance by 4 pro-skaters including Olympic Bronze Medalist Cory Juneau and additional local LA skate talent.
PLAN
Introducing the brand and its culture at its first USA event, Golden Goose held LA GOLDEN SPIRIT, a special night of fashion, music, skate and art hosted at the iconic Los Angeles' Pink Motel.
For this event, Golden Goose hosted a select group of VIP guests to its unique Co-creation experience on a limited edition "Ball Star" sneaker and an intimate aperitivo + dinner.
For the main event, guests entered through an experiential tunnel showcasing the brand story before viewing a fashion presentation skate performance by 4 pro-skaters including Olympic Bronze Medalist Cory Juneau and additional local LA skate talent.
PLAN
- Spearheaded Event Strategy, Production, and Execution on Behalf of Golden Goose
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Led Golden Goose Team and Additional Partners Throughout Event Production
Guest Outreach to Include LA Cultural Pioneers, Influential Industry Tastemakers, Downtown Cool Kids, and Hollywood Fashionistas -
Skate Talent Management for Event Skate Show and Fashion Performance
- Budget Management for Event on Behalf of Golden Goose
PERFORMANCE
“With the house’s heritage at the forefront of the affair, whether attendees were taking a stroll through a tunnel, overflowing with the history of the Italian craftsmanship that lies at the brand’s core, learning about its unwavering link to the world of skateboarding, or basking in the wonders of the awe-invoking performance of Olympic Bronze medalist, Cory Juneau, on a pool-turned-skate bowl, every intricate detail of the Golden Goose legacy was honored.”
"It was important to Golden Goose for the venue’s skating heritage to be put on full display- and let’s just say they didn’t cut corners. Cory Juneau […] was accompanied by skaters from the LA community for a thrilling skate performance inside the motel pool”
"The event was a mix of celebrity guests and noted members of the LA Skateboarding community for a unique blend of Hollywood meets downtown LA cool."
- Winner Of Platinum Award at the Hermes Creative Awards
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Over 500 Guest Attendance
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29M Overall Social Impressions
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7M New Audience Reach
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32% Sales Increase on Event Hero Shoe, the Ball Star Pro
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14 Original Content Pieces Made
“With the house’s heritage at the forefront of the affair, whether attendees were taking a stroll through a tunnel, overflowing with the history of the Italian craftsmanship that lies at the brand’s core, learning about its unwavering link to the world of skateboarding, or basking in the wonders of the awe-invoking performance of Olympic Bronze medalist, Cory Juneau, on a pool-turned-skate bowl, every intricate detail of the Golden Goose legacy was honored.”
- Wonderland Mag
"It was important to Golden Goose for the venue’s skating heritage to be put on full display- and let’s just say they didn’t cut corners. Cory Juneau […] was accompanied by skaters from the LA community for a thrilling skate performance inside the motel pool”
- Highsnobiety
"The event was a mix of celebrity guests and noted members of the LA Skateboarding community for a unique blend of Hollywood meets downtown LA cool."
- VMAN