GOLDEN GOOSE NYC FORWARD STORE OPENING
PARTNER
Golden Goose
Golden Goose
PURPOSE
To celebrate the opening of Golden Goose’ first US Forward Store in New York, Golden Goose held the Forward Soho Experience: a special week of experiences curated to introduce top clients, wholesale partners, press, media, key opinion leaders and their social communities into the immersive world of the brand’s sustainability agenda and endless artisan capabilities.
PLAN
To celebrate the opening of Golden Goose’ first US Forward Store in New York, Golden Goose held the Forward Soho Experience: a special week of experiences curated to introduce top clients, wholesale partners, press, media, key opinion leaders and their social communities into the immersive world of the brand’s sustainability agenda and endless artisan capabilities.
PLAN
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Spearheaded creation, production, and execution of event week on behalf of Golden Goose including:
- Top VIP Clients Curated Golden Dinner + One to One Store Experience
- Private Event for Key Opinion Leaders + Press to Experience Golden’s Remake/ Repair in Store Services with Artisans
- Content Series Tapping for Golden TV in Support of Their #KEEPON Sustainability Agenda
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Led Golden Goose Team and Additional Partners Throughout Week Event
- Facilitated Wholesale Partner Visits + Executive Meetings
- Guest Outreach to Include Street Style Fashion Lovers, Major City 'Cool Kids’, Sustainability Loyalists
- Worked Alongside Golden Goose Team in Retail Store Training with Staff for Event Week
- Budget Management for Event on Behalf of Golden Goose
PERFORMANCE
- 51% increase in store traffic post event week
- 49% increase in sales post event week