BIG SEAN "CREATIVE DIRECTOR OF
INNOVATION"
WITH THE DETROIT PISTONS
PARNTERS
Big Sean, Roc Nation, NBA’s Detroit Pistons
Big Sean, Roc Nation, NBA’s Detroit Pistons
![](https://freight.cargo.site/t/original/i/e63cf1ae7d216da4a96d5bd2c91baf47efeca7f8c2b3975c90a2a0cb0dbec021/big-sean_nba-main-page-.jpg)
![](https://freight.cargo.site/t/original/i/b02dd7f9569ccc2b5f3a2b4c0a37dab740dd6a22ada2a09ae897b1dc248b922b/big-Sean-nba-side-page-.png)
![](https://freight.cargo.site/t/original/i/6f330ef5f0f26088467f33911bac9097055ff85fe4f848500e712c3772f691be/big-sean_nba-1.png)
PURPOSE
In Support of album “Detroit 2,” Big Sean wanted to lift up and plug back into his city that gave him so much. Growing up as a kid in Detroit, nothing brought him more pride than being a Pistons fan.
In Support of album “Detroit 2,” Big Sean wanted to lift up and plug back into his city that gave him so much. Growing up as a kid in Detroit, nothing brought him more pride than being a Pistons fan.
PLAN
PARTNERSHIPS INCLUDED
- Ideated, Facilitated and Secured Big Sean's "Creative Director Of Innovation" Role With the Detroit Pistons (2020-2022)
PARTNERSHIPS INCLUDED
- New Detroit Pistons City Jersey Design
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Custom Merch Design and Drops
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Music Curation for Detroit Pistons
- Philanthropic Support on Behalf of the Sean Anderson Foundation Including the Restoration of St. Cecilia's Gym and Surrounding Neighborhood in Partnership with Pistons