FOCUSED on BRAND STRATEGY. CULTURAL PARTNERSHIPS. CREATIVE MARKETING. PROJECT LEADERSHIP.
FOCUSED on BRAND STRATEGY. CULTURAL PARTNERSHIPS. CREATIVE MARKETING. PROJECT LEADERSHIP.
Named one of Billboard Magazine’s 2021 “40 Under 40,” Ileana V. Diez integrates creativity and innovation into all things that she does. Once described as a Swiss Army knife of marketing, Ileana is the founder of her own brand strategy and creative marketing consultancy, where she creates authentic and meaningful connections between brands and culture. Operating between Los Angeles, Paris, Mexico City, Singapore and Miami, Ileana utilizes her understanding of the DNA of people and cultures to connect global brands with the people, places, and things that contextualize them, creating campaigns that resonate by making individuals feel seen, heard, and understood.
Previously Head of Marketing at Roc Nation, Ileana created and oversaw campaigns for 70+ clients including Rihanna’s first return to music in over 5 years, the launch of Rihanna’s luxury fashion brand FENTY Maison (LVMH) as well as Mariah Carey’s career-defining 30th Anniversary campaign. While at Roc Nation, Ileana also created an in-house ‘Cultural Creative Agency’ where she spearheaded innovative global campaigns for clients such as Afterpay. Prior to Roc Nation, Ileana was a senior publicist at Island Records, where she was instrumental to the launch of Grammy-nominated Shawn Mendes’ career as well as the re-launch of Nick Jonas’ solo career.
Born in Puerto Rico but raised as a third culture kid living throughout Mexico, Hong Kong, Australia, Toronto, Prague, Singapore, Paris, NYC, South Florida and LA, Ileana's personal passions are empowering women of color within creative industries, exploring new communities and cultures, and people watching while eating good food and drinking good wine.
PRESS
Billboard 40 Under 40
‘Unlock Her Potential’ Mentorship Program
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Named one of Billboard Magazine’s 2021 “40 Under 40,” Ileana V. Diez integrates creativity and innovation into all things that she does. Once described as a Swiss Army knife of marketing, Ileana is the founder of her own brand strategy and creative marketing consultancy, where she creates authentic and meaningful connections between brands and culture. Operating between Los Angeles, Paris, Mexico City, Singapore and Miami, Ileana utilizes her understanding of the DNA of people and cultures to connect global brands with the people, places, and things that contextualize them, creating campaigns that resonate by making individuals feel seen, heard, and understood.
Previously Head of Marketing at Roc Nation, Ileana created and oversaw campaigns for 70+ clients including Rihanna’s first return to music in over 5 years, the launch of Rihanna’s luxury fashion brand FENTY Maison (LVMH) as well as Mariah Carey’s career-defining 30th Anniversary campaign. While at Roc Nation, Ileana also created an in-house ‘Cultural Creative Agency’ where she spearheaded innovative global campaigns for clients such as Afterpay. Prior to Roc Nation, Ileana was a senior publicist at Island Records, where she was instrumental to the launch of Grammy-nominated Shawn Mendes’ career as well as the re-launch of Nick Jonas’ solo career.
Born in Puerto Rico but raised as a third culture kid living throughout Mexico, Hong Kong, Australia, Toronto, Prague, Singapore, Paris, NYC, South Florida and LA, Ileana's personal passions are empowering women of color within creative industries, exploring new communities and cultures, and people watching while eating good food and drinking good wine.
PRESS
Billboard 40 Under 40
‘Unlock Her Potential’ Mentorship Program
