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Named one of Billboard's 40 Under 40, Ileana V. Diez has spent over 15 years at the intersection of entertainment, luxury, and culture — shaping how some of the most recognized names in the world are seen, experienced, and understood.

As Head of Marketing at Roc Nation, she led brand and campaign strategy for over 70 clients — including Rihanna's return to music following her extended hiatus, the global launch of FENTY Maison for LVMH, and Mariah Carey's career-defining 30th Anniversary campaign. She also built Roc Nation's Cultural Creative function, operating as an agency model for external partners across brand, partnerships, and cultural strategy. Prior to Roc Nation, she was a senior publicist at Island Records, where she was instrumental in launching Shawn Mendes and re-launching Nick Jonas' solo career.

As Head of Marketing for Golden Goose U.S., she redefined the brand's cultural relevance, elevating its perception with a new generation. This work continues across global brands including Higher Ground Productions, pgLang, Cartier, TAG Heuer, Netflix, and Spotify — shaping brand strategy and cultural positioning.

Her work extends beyond brand — into the image of the individuals behind it. She works with executives, founders, and cultural figures on how they show up visually — because how you present is part of the value you create.

A proud first- gen Latina and third-culture kid raised across five continents, Ileana brings a fluency in culture, perception, and context that shapes both how she sees the world — and how she builds within it.



SELECTED RECOGNITION & PRESSBillboard 40 Under 40
‘Unlock Her Potential’ Mentorship Program
Thought Enthusiast: Ileana Diez
Precious Sound: On The Record with Ileana 
Soho House Mentor for Mexico City
Marathon #1 Fundraising in Honor of Kate

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